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Design Blog/Architecture

조민석 minsuk cho mass studies

minsuk cho was born in 1966 in seoul, south korea.
he studied architectural engineering at yonsei university
in south korea and attended the graduate school of
architecture at columbia university in new york. prior to
opening his own firm, mass studies, he began his career
working at two new york firms: kolatan / macdonald studio,
as well as polshek and partners. afterwards he moved to
the netherlands to work at the prestigious OMA. he later
returned to new york, where along with partner
james slade, he started cho slade architecture in 1998.
the firm worked on projects in both the us and korea.
cho successfully won the architectural league of
new york's 'young architects award' in 2000 for his work
at cho slade. in 2003, cho moved back to korea to found
his own firm mass studies, where he remains the
principal architect. they are currently working on projects
of various scales, ranging from small residential projects
to large towers. they began working solely in korea and
are now expanding their reach internationally.

http://massstudies.com

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we met minsuk cho in milan on april 19, 2008.
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what is the best moment of the day?
the best moment of my day is when I'm in a transitional
state. when I am in the shower in the morning, I have a
hard time getting out, because I love just standing and
completely being in between. and I also feel the same
way about going to bed.

what kind of music do you listen to at the moment?
pretty much everything, a combination of old ones
which are related to my memories, and new. I try and
update myself with what's going on. it's like making a
discovery, in a way.

do you listen to the radio?
in the morning, from my alarm clock.

what books do you have on your bedside table?



I have a whole bookshelf as my bedside table,
so I'm kind of a person who reads a hundred books
simultaneously, little by little. this is some sort of
attention deficit disorder almost. right now I'm reading
about the roman story, the roman empire: italians.

do you read design / architecture / fashion magazines?
oh yes, absolutely. I try to absorb everything.

where do you get news from?
I get news from the internet quite regularly as well as
having several magazine subscriptions.

I assume you notice how women dress.
do you have any preferences?
individuality. especially in my region it is so much about
trying to fit in and status quo, so it is very extra ordinary
to find people like that: dressing to show their individuality.

what kind of clothes do you avoid wearing?
well, I don't like to stand out too much myself,
contrary to my previous statement. with clothes,
I actually like to fit in. although I like women dressing
as individuals, I myself prefer to completely disappear.

do you have any pets?
no, only a cactus. it's maintenance free.

when you were a child,
did you want to become an architect?

I wanted to become an artist, but then I switched
when I was twelve to become an architect.

where do you work on your designs and projects?
the ideas come from everywhere, but I also think
I spend a lot of the time working while I'm in bed,
because I often have a problem switching off my brain
and it just goes on all night in the darkness. my role in
the office includes generating and initiating the ideas,
but it always bounces back and forth with my team.
it's like a pinball game,  you shoot and just... (makes
bouncing motion with hands)

do you discuss your work with other designers?
yes, I like to do that as much as I can so that I don't
become a little self obsessed tyrant. it is very difficult,
but I started traveling a lot over the last three years to
different architects' events. I like to get my butt kicked
by other people and criticized, and they are always
helpful. I feel I am very blessed with friends who are
very talented architects of my generation who can
make brutally honest observations about what we do.

describe your style, like a good friend of yours would
describe it.
one of my critics wrote about us that there are many
variables that defines our work. there are variables
about programs, the nature of the program, what is
public or private, and also variables about typology.
there are also some iconic aspects of buildings and
what is known to be special or ordinary. there are so
many of those dichotomies and we like to question the
variables that define architecture.
just name any common sort of binary oppositional 'thing' -
we like to question that. we often find ourselves
positioned in somewhat obscure, or unusual locations
in between those sets of dichotomies.

what is your view in regards to respect for nature
in your architecture?
anything that we architects do is a very artificial act
and a lot of our attitude about nature came from where
we are based (seoul, korea). which I think other global
cities and large cities can share, since they share common
symptoms to a certain degree. seoul, being one of the
densest cities, happens to be surrounded by beautiful
nature, specifically the mountains. so a lot of things,
either unfortunate or interesting, came out as a by-product,
almost like an afterthought or an accident from the
inevitable crash between the two, which is in a sense
a third separate condition, so to speak. we then try to
learn from them by making observations, and we go
from there.

please describe an evolution in your work,
from your first projects to the present day.
this is our 6th year. there are certain directions that
we took for very small projects, and others for very
large scales, but we also go back and forth. we are not
only growing; in fact, our office stopped growing in size,
as an attempt to maintain the initial spirit of it, as a much
more intimate environment, although we became a mid
sized office, with about thirty people simultaneously
working. so we just limit the number of on-going projects,
and try to focus and control them better. work wise,
it is very hard as a young firm to get a public project in
my country, so we've been mostly working with clients
who are very unique individuals or private companies
with sincere interest in their buildings. but now we are
also extending to some small scale public projects,
which I am very excited about. until now we have been
mostly limited to korea but now we are doing some other
things, like the ring dome, which is our first structure in
europe. we are also doing something in america with
a similar premise, and china and so on. we are very
interested in engaging with different physical and cultural
locations and coming up with something appropriate.

what project has given you the most satisfaction?



wow, that is very hard. who is your favourite baby?
you know, usually we are never satisfied in what we do.
I have to be honest, usually the favourite babies are the
unborn babies, for architects I think. they're in this
different space, which hasn't been contaminated.
you know when I walked around yesterday, I saw this
furniture, prefect looking furniture and I really admired it,
I realized that in architecture this is never possible.
I'm not saying it is good or bad actually, but it is because
it has to be occupied, it has to be used and it has to be
worn out and it will never be like this perfect beautiful
thing that takes you somewhere just by looking at it.

who would you like to design something for?
someone I would respect, I would design something for.
working for someone I admire would be very motivating.
in fact, we have been able to do that to a certain degree,
by making good choices of clients that we'd like to work
with. also, designing for a place or a building with a good
social intention as a premise for a large number of people.
to sum it up, for few very special people and masses.  

is there any designer and/or architect from the past,
you appreciate a lot?
there are so many and I keep discovering more from
the past and the current people. well, I like nam june paik,
he has been my inspiration, not only because he is
korean, although that is how I got to know him.
unfortunately, I only met him when he was ill so I didn't
really get to speak to him. he was in a wheelchair and
he looked really annoyed to see one of his fans when
I was living in new york. and architects, yesterday
rem (koolhaas) was here. rem is my former boss and
still a very good friend. I deeply admire what he does,
only a few people can be as intellectually stimulating as
him and also do great buildings. also borromini maybe?
an interesting character, beautiful. I read his story
recently and came to appreciate his work even more.

and those still working / contemporaries?
there are so many though. I like to see the body of work
to say it, rather than this table or that building. I am still
very much interested in art. I think because we as
architects we end up making objects but we like to have
also more charged or interesting ideas behind it.
of course, I like art that blows you away just by looking
at it, but also artists working in more conceptual ways.
usually they are more intriguing when you don't get it at
first glance, being less obvious. like joseph beuys.
I was in china last week and went to the 798 art district.
in this area, a lot of it were for total spectacle, the kind
of objects that make you feel small and overwhelm you.
I do like to feel small myself sometimes, but I appreciate
art that gets to you in a much more mysterious way,
makes you think a long time somehow. anything that
lasts longer in your head.

what advice would you give to the young?



don't look up to all the people, do your own thing.
trust yourself and don't be afraid. be fully confident of
what you believe in. I have always struggled with doubts,
but I think a lot of things have been a process of good
confirmation of what I believed in in a younger time.
it is actually better or maybe more right than a lot of
people would tell you, this is what's going to happen
to you or what is going on in this world. I guess this is
a kind of optimism that I like to encourage in young people.

what are you afraid of regarding the future?
personally, I like to produce good work with my team,
work that we like and can enjoy. so anything opposite
of that would be what I would be afraid of. on a larger
level related to what we do, I am afraid of worse things
that can be done by people like us, architects, in this
fast moving time. especially for the last twenty years,
seoul has been purely governed by the market system
and has become quite socially disruptive. milano is a
very great example of a city, with these great urban
spaces and so on, but the part of the world that I am
working in is really different. the nice thing is that people
in our city recently discovered the potential of what
great spaces and buildings can do for society. so I am
optimistic.









minsuk cho
portrait © designboom



minsuk cho
portrait © designboom



'new seoul city hall' (seoul, south korea), 2008



'new seoul city hall' (seoul, south korea), 2008



'ann demeulemeester shop' (seoul, south korea), 2007



'ann demeulemeester shop' (seoul, south korea), 2007



'ann demeulemeester shop' (seoul, south korea), 2007



'xi gallery' (yeonsan-dong, south korea), 2007



'xi gallery' (yeonsan-dong, south korea), 2007



'xi gallery' (yeonsan-dong, south korea), 2007



'xi gallery' (yeonsan-dong, south korea), 2007



'xi gallery' (yeonsan-dong, south korea), 2007



'oktokki space center' (ganghwa island, south korea), 2005



'oktokki space center' (ganghwa island, south korea), 2005



'oktokki space center' (ganghwa island, south korea), 2005



'cracked house' (tanhyeon-myeon, south korea), 2005



'cracked house' (tanhyeon-myeon, south korea), 2005



'pixel house' (paju city, south korea), 2002



'pixel house' (paju city, south korea), 2002